This site will be the home of a pull advertising system.
The system will use existing network protocols.
The system will be free to consumers.

If a system can be abused, it will be.   That is the nature of the human race.   We got to the top of the food chain by exploiting nature.   What makes us uniquely human is our ability to project our will on to nature and then exploit nature to that end.  

Abusable advertising systems erode consumer confidence in those portions of the marketplace where the quick buck artists abuse that system.